![]() Prepacked food and drink in the following categories will be in scope of the restrictions: soft drinks, cakes, chocolate confectionery, sugar confectionery, ice cream, morning goods (for example pastries), puddings, sweet biscuits, breakfast cereals, yoghurts, milk-based drinks with added sugar, juice based drinks with added sugar, pizza, ready meals, meal centres, including breaded and battered products, crisps and savoury snacks, chips and similar potato products. The 2004/2005 Nutrient Profiling Model will be used to define whether a product is HFSS. Volume price restrictions will prohibit retailers from offering promotions such as "buy-one-get-one-free" or "3 for 2" offers on HFSS products. Locations restrictions will apply to store entrances, aisle ends and checkouts and their online equivalents (that is, entry pages, landing pages for other food categories, and shopping basket or payment pages). ![]() Promotion of HFSS products will be restricted by location and volume price as follows: This policy will significantly improve our food environment and therefore plays a key role in achieving the government's ambition to halve childhood obesity by 2030. We will shortly be consulting further with Local authorities and business representatives on how the policy should be enforced. The government intends to lay legislation by mid-2021. Around 60% of respondents were in favour of the government's proposal to restrict HFSS promotions.įollowing consultation, the government announced in Tackling obesity: empowering adults and children to live healthier lives, published in July 2020, that it has decided to introduce legislation to restrict promotions of HFSS products by location and price in retailers that sell food and drink in-store and online in England. The consultation ran from 12 January to 6 April 2019 and received 807 responses from individuals, businesses, and organisations. In 'Childhood Obesity: a plan for action, chapter 2', published in June 2018, the government announced its intention to ban promotions of products high in fat, sugar and salt ( HFSS) by location and price through legislation and consult on how this policy should be implemented. However, these commitments are not implemented consistently or at scale and therefore do not support a level playing field for business nor for the consumer. Some supermarkets have made voluntary commitments in this space, for example pledges to no longer sell confectionery at checkouts and stopping volume promotions and we welcome this action from forward thinking retailers. Volume price promotions lead us to buy almost 20% more than we otherwise would, and location promotions often lead to ‘pester power’ from children. Evidence shows promotions are effective at influencing purchases and tend to be heavily skewed towards less healthy options. There has been growing concern about the impact of promotional offers on influencing and shaping food preferences toward less healthy products. Tackling obesity is therefore an immediate priority to support individuals and the NHS. ![]() Evidence suggests people living with obesity who contract COVID-19 are more likely to be admitted to hospital and have an increased risk of dying from COVID-19 compared to non-obese patients. The COVID-19 pandemic has highlighted the impact that obesity can have on people's health and health outcomes. Regular overconsumption of food and drink high in calories, sugar and fat can lead to weight gain and, over time, obesity, which in turn has a significant impact on health and wellbeing and increases the risk of obesity related diseases. Two-thirds of adults are above a healthy weight, and over a fifth of children in England are overweight or living with obesity by the time they start primary school aged 5, and this rises to one third by the time they leave aged 11. Obesity is one of the biggest health problems this country faces. The aim of this policy is to restrict the promotion of foods high in fat, sugar and salt in favour of healthier options to help improve people's diets and reduce children's sugar intakes. ![]()
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